The aesthetic appreciation of a product is concerned with the human senses, and the corresponding responses towards a product. Through the human senses: vision, hearing, touch, taste, and smell, information which resides in the material world is received via the correlated receptors located throughout the human body. The received information will then undergoes transduction, a process in which the received raw data are transformed into a type of language the human brain understands. Thereafter, the information will be sent to the brain for neural– processing.